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Edinburgh Gin has launched ready-to-drink (RTD) formats in slimline cans (250ml). The range includes classic Edinburgh Gin pre-mixed with premium tonic water (6% ABV) and the best-selling Rhubarb & Ginger Gin Liqueur mixed with a fine ginger ale (5% ABV).
This is a significant extension to the Edinburgh Gin range and is in response to consumer demand for premium RTDs – a category that grew by 10% last year.** The new ready-to-serve cans are designed to provide a refreshing and convenient way for consumers to enjoy Edinburgh Gin either at home or in out-of-home settings, including picnics, festivals, barbecues and more.
Edinburgh Gin and Tonic pre-mixed drink features the award-winning London Dry gin which balances softness with bright citrus, served with a crisp tonic water and a hint of zesty Seville orange. While the Rhubarb & Ginger Liqueur, the UK’s second biggest premium gin product by value*, is a sweet fruity liqueur balanced by a delicate warmth and spicy finish mixed perfectly with fiery aromatic ginger ale.
Edinburgh Gin’s UK Managing Director, Neil Boyd, said:
“Given the size and growth of the RTD market, we were keen to offer our consumers a premium ready-to-serve range that they can enjoy whether at home or any outdoor occasion. A great deal of time and care has been taken to ensure the serve quality matched consumer expectations and delivered a good drinking experience.”
With the popularity of our Rhubarb & Ginger Gin Liqueur it seemed the ideal flavour to choose for our first gin liqueur RTD alongside our classic G&T. Its flavour profile means it will appeal to both fans of Edinburgh Gin and those new to the brand and the range.”
The range is initially available at Tesco. The Rhubarb & Ginger will be available UK-wide while the G&T is available in all Tesco’s Scottish stores.