News & Events

from Ian Macleod Distillers

WARNING! A cool 1º this Christmas

9th December 2009 unveils its brand spanking new look on 15th December '09

Forget Christmas Day (25th), the date to remember is 15th December, when relaunches after being plumped and primed in time for Christmas.

Devoted to the discerning tastes of successful males who like to live life to the full, will focus on the world's most desirable cars and bikes, the ultimate boats and jets, the finest watches, golf courses and hotels. Sport, gastronomy and drinkology, grooming and technology, will also feature.

1º is All about the Journey; not about getting from to A to B, but the style in which you do it.

This is how 1º defines a man's world!

Cool and clean in design, will further complement the printed, experience-led, men's lifestyle magazine - 1º - offering new and existing visitors more regularly updated content.

An e-dition of 1º is also available through the site. continues to offer readers access to the successful Daily Earner - Horse Racing Advisory Service - in conjunction with veteran tipster Jeffrey Ross, who has achieved seven Sporting Life Naps Table wins during the course of his 40-year career!

Key sponsor, the prestigious multi gold award-winning Glengoyne Distillery, will promote it's oldest, most valuable, and finest Highland Single Malt, Glengoyne 40 Years Old, through for two months, as part of a wider campaign which extends to 1º Magazine.

Check out the new site by logging onto

To make an enquiry regarding advertising, please call 07830 041187 or email The media pack can be found by logging onto or call 0844 357 8244 to speak with someone.

For all media enquiries, please contact:

Big Dog Consultancy Ltd

Tel: (07830) 041187 or 01362 858862


Notes to Editors

1º Magazine is an exclusive experience-led men's lifestyle magazine, aimed at affluent men, and distributed through a network of private jet centres, five-star hotels, boutiques and luxury apartments, along with otherprestigious addresses, such as Lotus F1 Racing, the Royal Thames Yacht Club, Knightsbridge, to name but a few and, mailed directly to subscribers.

Automotive journalist and director of Big Dog Consultancy Ltd, Suzannah Sorrell, together with automotive photographer, Jarowan Power, founded 1º Magazine in 2008. Suzannah is responsible for content and Jarowan heads up the creative side of the business.

Both Jarowan and Suzannah are available for interviews. Please call 01362 858862 or email or to arrange.

The magazine, which celebrated it's first birthday in January 2009, is editorially lead and aims to provide a refreshing take on the luxury lifestyle magazine, and is complemented by some of the most exciting and inspiring photography.

Contributors have included: Current Lotus F1 Chief Operating Officer, Keith Saunt, successful novelist and award-winning Fleet Street journalist David Thomas, aka Tom Cain; Prodrive's Vehicle Dynamic expert, Damian Harty; Scott Smart, Superbike Rider and Nephew of the late Barry Sheen; budding photojournalist, Greg Hardes and food writer, Neil Davey.

10,000 copies are distributed quarterly. Estimated four readers per issue. receives between 110-140,000 hits per month.

In addition, a minimum of 5,000 readers via and 1º Magazine are published by Big Dog Consultancy Ltd.

For further information about our key sponsor, Glengoyne Distillery, please log onto

Please Drink Responsibly this Christmas...