Arlary House Stables, 11 November 2009: Isle of Skye Blended Scotch Whisky is stepping up its support for Scotland's most successful trainer, Lucinda Russell and her team at Arlary House Stables.
The new sponsorship deal kicks off this winter, with a special sticker promotion running on the presentation boxes of Isle of Skye 8 Years Old Blended Scotch Whisky. Two lucky winners will get the chance to attend an exclusive VIP day at Cheltenham Racecourse, hosted by the legendary, eight-time champion jockey, Peter Scudamore.
Ideal for whisky lovers and racing enthusiasts alike, this memorable VIP event will take place on Saturday 30 January 2010, with the two winners plus guest, joining Peter Scudamore and Lucinda Russell in a private box at Cheltenham. Also included is two night's accommodation at the elegant Castle House boutique hotel in Hereford.
The pre-Christmas marketing campaign is one of a number of mutually beneficial, profile-raising initiatives, undertaken by Arlary House Stables and Isle of Skye. For the first time, the award-winning Scotch whisky will exclusively sponsor two of Lucinda's winning jockeys, Peter Buchanan and Campbell Gillies. In addition to the Isle of Skye branded lorries and horseboxes, further sponsorship will also include newly branded staff clothing for the training team.
Iain Weir, Marketing Director for Ian Macleod Distillers, commented: "Isle of Skye may be owned by the Russell family, but the premium quality blend shares more than a family connection with Lucinda and Arlary House Stables.
Both are in perfect synergy in terms of their Scottish roots, passionate commitment to achieving excellence and determination to be the best in their field."
"British horse racing is one of the most popular spectator sports in the UK attracting a wide social and economic demographic. As well as our delight in supporting Scotland's most successful stable, we hope the sponsorship will help raise awareness of the multi-award winning Isle of Skye range to new and existing customers, both north and south of the border."
Commenting on the new sponsorship deal, trainer Lucinda Russell said: "We are proud to be associated with this excellent, top-quality blend. 2010 is shaping up to be a very exciting year for Arlary House Stables. We have some innovative developments taking place at the stables, accompanied by the launch of our new website and increased support from Isle of Skye, we have high hopes for the season ahead".
Scotland's leading National Hunt yard, Arlary House Stables has earned a strong reputation, sending out winners the length and breadth of Britain, from Perth to Cheltenham. In the build-up to the Cheltenham event, Peter Scudamore, assistant trainer at Arlary House Stables, will be undertaking a number of preview evenings hosted by Isle of Skye, throughout the UK including, London, Hereford and Kelso.
Isle of Skye blended Scotch whisky is available in 8 and 12 Years Old (export only), limited edition 21 and 50 Years Old. An exceptionally smooth and mellow Scotch whisky containing a high proportion of carefully selected Island and Speyside Malts, the 8 Years Old has been described by whisky expert Jim Murray, as "an absolute must for any Islay-philes out there - in fact, a must for everybody. Your taste buds are beaten up and caressed simultaneously. One of the most enormous yet brilliantly balanced whiskies in the world."
The Isle of Skye 8 Years Old, is available in a range of sizes - 1.5 litre, 70cl, 35cl and 5cl with a recommended retail price of £13.99 for 70cl. The sticker promotion will be available through Tesco & Co-op stores, independent retailers, on-trade wholesalers and cash & carries.
For further information or to enter, visit www.lucindarussell.com
Visit the Isle of Skye Whisky website www.isleofskyewhisky.com
Curious to discover more, contact Ian Macleod Distillers Ltd on tell: 01506 852205
UK distribution for Isle of Skye whiskies, contact Harvey-Miller Wine & Spirit Agencies on tel: 08445 611252
Ian Macleod encourages responsible drinking