News & Events

from Ian Macleod Distillers

Isle of Skye goes to the races

16th December 2009

Isle of Skye 8 Years Old Blended Scotch Whisky has
announced
a new sponsorship deal with Scottish Racing.

 

The exciting new partnership, to commence in January
2010,
will name Isle of Skye 8 Years Blended Scotch Whisky as the sponsor of
the
Scottish Racing 'Trainers' Championship' and official whisky
partner at all five Scottish Race courses - Ayr, HamiltonPark,
Kelso, Musselburgh and Perth.

The sponsorship
deal includes award
presentations at race days throughout the year, to the top National
Hunt and
top Flat racehorse trainer at each individual track, as well as to the
top overall
Scottish Flat and Jump trainer with runners at all five Scottish
racecourses over
the year. In addition, Isle of Skye 8 Years Old will be stocked in bars
at all
of the courses. Promotional activity will also include a range of joint
marketing initiatives such as on course advertising support, website promotion and point of sale. 

 

Iain Weir, Marketing Director for Ian Macleod Distillers,
commented:   "The sponsorship of
Scottish
Racing will form a key part of our 2010 (and beyond) marketing
programme. We
are delighted to be working with Scottish Racing to promote Scotland's
unique, popular and
highly regarded racecourses. Scottish Racing is built on a commitment
to
tradition and excellence, values that sit very well with Isle of Skye 8
Years
Old Blended Scotch Whisky.  

 

Commenting on the new sponsorship deal, Jonathan
Garratt, Commercial Manager of Scottish Racing said: "Isle of Isle
of Skye 8 Years Old Blended
Scotch Whisky will be our
official whisky partner for 2010 and we could not wish for more
enthusiastic
supporters. Whisky is one of the major ingredients within Scotland's
hospitality
experience and we are very proud to be associated with this top quality
blend,
which I am sure will go down very well with all our customers.â? 

 

The Scottish Racing partnership is an integral part of
Ian
Macleod Distillers' brand development strategy for Isle of Skye 8 Years
Old Blended Scotch Whisky, which aims to raise the profile of the
award-winning
whisky throughout Scotlandand beyond. This builds on last month's announcement that Isle of Skye
8
Years Old Blended Scotch Whisky was stepping up its sponsorship of Scotland's
number one National Hunt racehorse trainer, Lucinda Russell and her
team at
Arlary House Stables.

 

The five Scottish
racecourses stage approximately 100 fixtures each year and welcome more
than
320,000 visitors for both Flat and National Hunt (Jump) racing.

 

Isle of Skye 8 Years
Old Blended Scotch Whisky will be available at all of the public bars
at the
five racecourses, along with three other Ian Macleod brands,
award-winning Glengoyne Highland
Single malt
, London
Hill Gin
and Watson's
Trawler Dark Rum
.

 

Isle of Skye 8 Years Old Blended Scotch whisky is
available
at 8 Years Old, limited edition 21 and 50 Years Old. An exceptionally
smooth
and mellow Scotch whisky containing a high proportion of carefully
selected
Island and Speyside Malts, the 8 Years Old has been described by whisky
expert Jim
Murray, as "an absolute must for any Islay-philes out there - in
fact, a must for everybody. Your taste buds are beaten up and caressed
simultaneously.  One of the most enormous yet brilliantly balanced
whiskies in
the world.â?  

 

The Isle of Skye 8 Years Old is available in a range of
sizes - 1.5 litre, 70cl, 35cl and 5cl with a recommended retail price
of £13.99
for 70cl.

 

For
further information visit: www.isleofskyewhisky.com or www.scottishracing.co.uk

 

Curious to discover more? Contact Ian Macleod Distillers
Ltd
on tell: 01506 852205 or see www.ianmacleod.com.
For UKdistribution for Isle of Skye Blended Scotch Whiskies, contact
Harvey-Miller
Wine & Spirit Agencies on tell: 08445 611252 / www.hmwsa.com

 

Ian Macleod
encourages responsible drinking

Contacts:                                                                  

For
further images and high res versions:                                  

Alison Liddy / Laura Campbell

Profile Plus

T:  0131 554 6111

E:  al@profileplus.co.uk  lc@profileplus.co.uk

Iain Weir, Marketing
Director                         

Ian Macleod Distillers
Ltd                     

T: 01506 852 205                               

E: iain@ianmacleod.com                  

Jonathan Garratt,
Commercial Manager

Scottish Racing
Marketing Ltd

T: 07771 660114

E: info@scottishracing.co.uk