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23rd October 2008;
World Beer Cup gold medallist and SFWC winner 2006/07 join forces!
BrewDog - Aberdeenshire's mega microbrewery - has linked with Smokehead, Ian Macleod Distiller's Islay Single malt Scotch Whisky- to produce one of its most eagerly anticipated Paradox stouts yet.
BrewDog has been producing Paradox, its whisky cask aged stout, since it launched in 2007. The stout has quickly built a strong reputation for itself among beer lovers and industry experts alike.
This latest edition - Paradox Smokehead (10% abv) - has already sent a wave of excitement across the beer world with fans of the award winning stout predicting great things from the new partnership. The smooth, robust stout has been completely infused with the Atlantic smoke, heavy peat, vanilla oak and balancing fruit and honey flavours of the powerful emptied Smokehead whisky casks to deliver a deliciously complex flavour.
BrewDog has already taken orders from around the globe including the USA, Japan and Italy for this exciting new blend and it's no surprise that this latest partnership has caught the world's attention.
Both the beer and whisky have enjoyed great success since their respective launches. This year BrewDog received a Gold Medal for Paradox at the prestigious World Beer Cup and Paradox Smokehead is already rated number one on www.ratebeer.com. Smokehead Islay whisky won the Scottish Field Whisky Challenge 2006/2007, winning the category for best whisky under £30, in a series of blind tastings by industry experts. Both brands have also racked up a string of awards for their cutting edge, contemporary packaging, which is pushing the boundaries within their respective industries. Smokehead whisky was awarded the Design of the Year (Best Design/Best Dark Spirit Design) Trophy, the top accolade at the Wine & Spirit Design Awards 2007 (W&SDA).
Every batch of Paradox is unique, flavoured by the particular whisky barrel that it has been matured in and prices of the other batches start from £28 for a case of six. This year the stout took gold at the Beer World Cup and was also named a category winner at Scotland Food & Drink Excellence awards.
BrewDog was launched in 2007 by lifelong friends James Watt and Martin Dickie.
James Watt, Managing Director, commented: "This latest partnership with the Smokehead has taken Paradox to a whole new level, and we've been really pleased with the amount of interest we've already had in this new creation."
Iain Weir, Marketing Director of Ian Macleod Distillers Ltd added "We are delighted to be working with BrewDog on this exciting project. BrewDog is a dynamic new force in the brewing industry and as such is a perfect fit for Smokehead. There are great synergies between the two brands, their target markets and the entrepreneurial philosophies of our two independent companies. Smokehead dovetails perfectly with the Paradox beer and we are sure this is going to be big hit for us and the team at BrewDog".
Paradox Smokehead is available to buy online at www.brewdog.com priced at £3.99 per bottle (330ml). A selection of BrewDog's other craft beers are currently available to buy from Tesco, ASDA, Sainsbury and Oddbins stores across the UK.
Smokehead is a stylish, contemporary, individual and exciting whisky, available in premium outlets, including Sainsbury's, across the UK and worldwide. Curious to discover more, contact Ian Macleod Distillers Ltd on 01506 852205 or visit www.smokehead.co.uk
For information on Paradox Smokehead, contact:
email@example.com or call 07810407157
For information on Smokehead, contact:
Ian Macleod Distillers Ltd
T: 01506 852205
Senior Account Manager
T: 0131 554 611
Notes to Editors
BrewDog currently produces Paradox whisky cask aged imperial stout (10% abv), Cult Lager, statuesque pilsner (5.4% abv); Punk IPA, post modern classic pale ale (6% abv); The Physics, laid back amber beer (5% abv); and Rip Tide twisted merciless stout (8% abv), Tokyo intergalactic oak aged stout (12% abv).
James Watt, 25, studied Law & Economics at Edinburgh University, but turned down the chance of working in the legal profession to join the crew of the Banff-registered Ocean Trust fishing vessel, skippered by his father, Jim Watt. In 2007 he went into business with life long friend Martin Dickie to set up BrewDog.
Martin Dickie, 25, studied Distilling & Brewing at Heriot Watt University. On graduating he moved to Derbyshire to work for two years with the Thornbridge Brewery. He returned to North East Scotland in 2007 to set up BrewDog with friend James.
Tasting Notes - Smokehead
Heavy smoke and peat. Amazing richness. Lemon, fresh ginger, plum jam. Salty and spicy.
Like a cannonball - hits the palate at once with cocoa, peat and some honey sweetness then explodes with peppery spice and more earthy peat. Spreads to all the areas of your mouth with more peat and light sweetness.
Even more peat, spice, mandarin - then dries up. When you think it's all over the peat comes back to hit you again.
A rollercoaster of peat and spice with some delicate sweetness.