Broxburn, 29 July 2008; Ian Macleod Distillers has re-packaged and
re-positioned Langs Supreme for its re-launch.
The new bottle design, developed by the award winning Graphic Partners
Ltd, updates the current traditional Langs Supreme packaging, to create
a far more premium design, in keeping with the award winning quality of
the blend inside.
The Langs name is a traditional, independent, long established brand,
with the additional benefit of being granted a Royal Warrant by Her
Majesty the Queen Mother in 1984.
The award winning Langs blend has a high malt content in comparison to
many of its competitors, with the renowned Glengoyne Highland Single
Malt Scotch Whisky at its heart, a sign of its quality, along with a
number of other top ranking malts.
The design brief was to emphasise Langs great history, heritage,
provenance and location, giving this 'Glengoyne blend' greater shelf
presence and product premiumisation.
"The redesign will increase on and off-trade penetration in leading
outlets in key developing markets worldwide. Langs Supreme offers those
in the know, exceptional quality and authenticity and its stylish
packaging and premium re-position now properly reflects thisâ? said Iain
Weir, Marketing Director of Ian Macleod Distillers.
Blended Scotch whisky makes up over 90% of the global Scotch whisky
market and is expanding in developing and emerging markets, particularly
at the premium end.
Langs Supreme is available in a range of sizes - 4.5 litre, 1.5 litre, 1
litre, 75cl, 70cl, 35cl and 5cl. RRP for 70cl is £12.99/$25.99/â?¬16.50.
Principally sold in global and travel retail markets, Langs is also
available throughout the UK in bars, clubs, cash and carries,
wholesalers, supermarkets and convenience stores.
For further information visit: www.ianmacleod.com
Ian Macleod encourages responsible drinking
For high res images and further information,
Iain Weir, Marketing Director
Ian Macleod Distillers Ltd
T: 01506 852205
Medium golden, clear and bright
Rich malt aroma, mature with a hint of sherry
Palate: Rich, full flavour, medium sweet