TFWA Asia Pacific 2008
13 March 2008
Broxburn; Ian Macleod Distillers plan to further develop their Travel Retail global presence by attending TFWA Asia Pacific (May 12-15).
The decision to exhibit at TFWA Asia Pacific is part of Ian Macleod Distillers' five-year Travel Retail marketing strategy, which aims to increase their volume and profit in the Travel Retail sector. The appointment of Andy Lane as Director of Travel Retail and development of exclusive Travel Retail products forms an essential part of this new and exciting strategy.
As well as showcasing award-winning Travel Retail exclusives Smokehead Extra Rare and Glengoyne Burnfoot, launched at Cannes in October 2007, a number of new and exciting products will also be previewed in Singapore. This includes range extensions to Smokehead Islay Single Malt and the Isle of Skye Blended Scotch Whisky brands and the launch of a new contemporary and high quality tequila.
Iain Weir, Marketing Director for Ian Macleod Distillers commented: "Asia is one of our strongest emerging markets and we are delighted to be exhibiting at the region's premier Travel Retail event. Increasing our presence in Global Travel Retail through shows such as TWFA, is key to developing our business and increasing sales".
Both Iain Weir and Andy Lane will be available to meet trade and press at the Ian Macleod Distiller's Stand M 35 at TFWA Asia Pacific, 12-15 May 2008.
Ian Macleod Distillers will also be exhibiting at Vinexpo Asia Pacific 2008 in Hong Kong (27-29 May) at Stand A17. Leonard Russell, the company's Managing Director, and their Asia Area Director, Jonathan Scott will join Iain Weir on the stand. Vinexpo is the largest International wine and spirits exhibition for Asia-Pacific domestic market.
Ian Macleod Distillers is one of the largest and most widely respected independent family companies within the spirits industry. Established in 1933, Ian Macleod Distillers offer an extensive range of spirits, covering blended Scotch whiskies, aged blends, malts, premium gins, rums, vodkas, liqueurs and special single cask bottlings.
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