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from Ian Macleod Distillers

Ian Macleod Distillers Launch Redesigned London Hill Gin

25th February 2008

Broxburn, 20 February 2008;

GIan Macleod Distillers has re-packaged its gold award winning London Hill Gin.

The new label design, developed by Edinburgh based Graphic Partners, updates the traditional London Hill Gin packaging, to create a more stylish, contemporary brand with greater shelf presence and premium.

A refreshed design which creates a cleaner, modern finish, is reinforced with the introduction of new black and metallic silver labelling with fine gold touches, adding further value to the brand.

Like other leading premium gin brands, the new design also favours the trend for smaller label shapes with less wording - 'less is more'.  This decision ensures that the labelling distils and identifies key elements and USPs of London Hill Gin, making it more accessible to the consumer. Highlighted aspects include its since 1785 heritage, its premium status and unique recipe of herbs and spices.  The introduction of a small line illustration of juniper berries further emphasises the classic quality of the gin.

The labelling also gives greater prominence to the award-winning legacy of London Hill Gin, which includes three gold medals at the prestigious annual International Wine & Spirit competition.

Iain Weir, Marketing Director of Ian Macleod Distillers commented: "London Hill Gin is an award-winning brand which already surpasses the market leaders in terms of quality and taste.  The re-package is a more accurate reflection of the gin's superior quality, flavour and excellent value, which will ensure greater shelf standout and consumer appeal."

For further information contact Ian Macleod Distillers Ltd on tel: 01506 852205

For further information on UK distribution contact Harvey -Miller Wine & Spirits Agency on tel: 08445 611252 or www.hmwsa.com.

Ian Macleod Distillers encourages responsible drinking

www.drinkaware.co.uk

Contacts:

Iain Weir

Marketing Director

Ian Macleod Distillers Ltd.

t. 01506 852205

iain@ianmacleod.com

Kerry Teakle / Alison Methven

Profile Plus

 0131 554 6111

kt@profileplus.co.uk

am@profileplus.co.uk

Notes to Editors:

For high res images contact:  am@profileplus.co.uk

London Hill was first distilled in 1785 and is a traditional London dry gin of impeccable quality. The many awards it has won around the world include three gold medals at the annual International Wine and Spirit Competition. The judges commented:

'The epitome of London Dry Gin. Good balance of fresh botanicals with juniper just peeping out above the rest. Complex flavours with coriander and angelica showing on smooth palate. Bright, fresh finish.'

Strength: 40% Export Strength

UK RSP: £11.99-12.99