27 October, 2008, Dumgoyne: Celebrating the golden history, authenticity and craftsmanship that Glengoyne Distillery has encapsulated over the past 175 years, Ian Macleod Distillers is launching a new travel retail exclusive, Glengoyne 14 Years Old Heritage Gold, at TFWA in Cannes. 'Heritage Gold' will eventually replace the core range Glengoyne 10 Years Old in much of the travel retail market.
Designed by the multi-award winning Graphic Partners, the overall design will link to the other core Glengoyne malts 10, 12, 17 and 21 but will have additional exclusive luxury cues for the travel retail market including the predominant use of gold on the presentation tube and labels, and a tasting notes neck tag booklet.
Iain Weir, Marketing Director for Ian Macleod Distillers commented: "Glengoyne 14 Years Old Heritage Gold reinforces our long term commitment to the travel retail sector. The whisky and its luxurious packaging clearly reflect the nearly 200 years of exceptional whisky-making skill and ingredients that combine to make Glengoyne - 'The Real Taste of Malt'.
Iain Weir added, "Ian Macleod Distillers looks forward to showcasing Glengoyne 14 Years Old Heritage Gold and the rest of our award winning Travel Retail portfolio at our new stand, Cannes TFWA, Mediterranean Village, N9, 27-31 October 2008."
Over the next five years, Ian Macleod plans to increase its travel retail sales from eight to ten per cent of its overall business, developing exclusive travel retail products on an ongoing basis, the first of which were Glengoyne Burnfoot and Smokehead Extra Rare launched last year.
The award winning Ian Macleod portfolio, which includes Glengoyne, King Robert II, Langs and Smokehead, as well as gin, rum, and vodka, currently has combined total sales of more than one million cases, with 85% being exported to over 65 markets worldwide.
Glengoyne 14 Year Old Heritage Gold is available globally, exclusively through travel retail outlets (70 litre, 40% vol., TR RSP of £30.99/â?¬40.00/$60.00).
The Scotch Malt Whisky Association reported a record year for exports in 2007, earning £90 every second for UK balance of trade; the equivalent of over one billion bottles shipped every year.
For further information, please contact Ian Macleod Distillers Ltd on tel: 01506 852205
Ian Macleod Distillers encourages responsible drinking
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Colour: Shining Gold
Nose: Creamy with vanilla, sultanas, lemon zest and spiced apple
Taste/Body: Smooth and clean, it tastes of honey, sweet malt, with a delicate fullness.
Finish: Rich with good length, cinnamon bread with lime.