Dumgoyne, 25 February 2008;
Glengoyne Burnfoot, the premium luxury whisky has won a 'Gold Medal and 'Best Dark Spirit' Award at the Wine and Spirit Design Awards.
Launched in October 2007 at Cannes TFWA by Ian Macleod Distillers, Burnfoot, a travel retail exclusive was praised by Wine and Spirit magazine for "successfully marrying hi-tech and heritage - using the original name of the Glengoyne distillery alongside modern GPS satellite graphics on an eye-catching carton and bottle combination."
Designed by London agency, Navy Blue, the brief was to attract a new, curious and aspiring target audience to take their first steps on the Glengoyne journey. The design positioned itself at the heart of the Glengoyne range by taking the original 1833 name of Glengoyne Distillery ('imaginatively' named by George Connell - Burnfoot - as it sat around a burn) and its GPS location as its basis.
The name has heritage but the design took the brand essence and added a modern twist with fluorescent colour and contemporary typography. The label uses modern contour mapping references depicting Dumgoyne. The burn is illustrated in gold as though the whisky is flowing through the landscape itself. The luxury box utilises fluorescent yellow and is crowned by a distinctive brushed aluminium clasp for extra 'wow' and stand out on shelf.
"Glengoyne Burnfoot is a whisky that has gone back to the future", said Iain Weir, Marketing Director of Ian Macleod Distillers. "Burnfoot combines almost 200 years of whisky-making expertise with a twist of 21st century creativity. The result is a subtle and complex whisky".
Burnfoot is unaged but contains only Glengoyne single malt whiskies up to 34 years and is therefore a very high quality product that represents an interesting cross section of the Glengoyne character. Available in a one litre bottle at 40% volume, Burnfoot retails for a standard recommended global price of â?¬36/$50.
Iain Weir continued, "We tasked our most talented young blender in conjunction with our distillery manager to prepare Burnfoot. Using a healthy percentage of first fill sherry casks, it offers a slightly smoother and sweeter taste than certain other variants in the Glengoyne range, but at the same time retains the distinctive qualities and depth of the whisky. It is therefore ideally positioned to appeal directly to whisky drinkers new to the Glengoyne brand".
The Travel Retail market will be a key focus for Ian Macleod Distillers over the next five years, who are aiming to increase their presence, volume and profit in global Travel Retail. The appointment of Andy Lane (November 2006) in the newly created post as Director of Travel Retail and developing exclusive Travel Retail products, such as Glengoyne Burnfoot, forms an essential part of this new and exciting strategy.
For further information visit: www.glengoyne.com.
Colour: Shining gold with orange hints.
Legs: Quick to form and lots of them.
Nose: Fresh honey, vanilla, citrus skins, green apple, gentle cinnamon, some spice.
Palate: Very smooth, almonds, sweet, green banana, oak, cream sherry.
Finish: Quite long, stewed apples, butterscotch, dry.