Broxburn; 7 November 2007; Ian Macleod Distillers has just launched a new five figure advertising campaign for its Six Isles Island Blended Malt Scotch Whisky.
Developed by Robertson Darby Advertising, the new campaign, titled 'Six Island Malts in one glass' has been created to reinforce The Six Isles unique position as the only blended malt scotch whisky in the world that combines whiskies from all six of the whisky producing Scottish islands.
The campaign debuted in the current issue of Whisky Magazine and will be rolled out in a number of consumer titles in both the UK and across Europe.
Iain Weir, Director of Marketing for Ian Macleod Distillers commented: "The new campaign is really about simplifying our message to consumers. The focus is on the quality content of the product and reinforcing The Six Isles USP as the only blended malt that has whiskies from all six whisky producing islandsâ?.
Blended Malt whisky international sales continue to grow. Last month, the Scotch Whisky Association announced that the total export volume of scotch by the end of 2007 was expected to be up by 17% on 2006, the equivalent of an extra 71 million bottles.
Iain Weir continued: "Blended Malts are also a great way of introducing a younger audience to the whisky sector. Innovative newer brands such as The Six Isles and Monkey Shoulder do not have any of the traditional constraints of their single malt counterparts.â?
Created by the malt team at Ian Macleod Distillers, The Six Isles is a blended Island Malt made with the best of mature malts and selected from casks drawn from distilleries on each of the six Scottish Islands: Islay, Jura, Mull, Arran, Skye and Orkney.
The Six Isles is widely available both in the UK and worldwide as well as Travel Retail outlets, retailing RRP £19.99.
Nose: Clean and light with precise phenolic notes, citrus, vanilla, yellow haddock. All quite restrained... in a peaty way. Like standing on a high, rainy moor.
Palate: Immediate smoke, but with a balancing sweetness that runs the length of the palate. Great drive and energy.
Finish: Phenolic, dry. Medium length.
Comment: A young, punchy vatting. For beginners and peat lovers.
For more information contact:
Ian Macleod Distillers Ltd.
t: 01506 852205