07 August 2007, Broxburn; Ian Macleod Distillers Ltd, the family owned Whisky Distiller, Blender and Bottler will see a range of its whisky and spirits on TV screens nationwide, in a deal secured with the popular ITV soap, Emmerdale.
The famous Woolpack Pub, the venue for many of the soap's dramatic storylines, will be stocking Langs, Glengoyne, Isle of Skye, Smokehead, Watson's Trawler Rum, The Six Isles and London Hill Gin from the end of September. The brands may also be seen in a variety of other setting in the soap including Viv Hope's Village Shop and many of the characters homes.
Iain Weir, Marketing Director for Ian Macleod commented, "We are absolutely delighted with this opportunity. Emmerdale has become a very popular institution in the UK, and we couldn't be happier that our products will be reaching a daily audience of over 10 million viewers!â?
Emmerdale boasts the largest single floored studio in Europe and product placement is a key part in keeping the soap up to date and reflective of real life.
For further press information or images contact:
Ian Macleod Distillers Ltd
T: 01506 852205
Alison Methven/ Kerry Teakle
0131 554 6111