News & Events

from Ian Macleod Distillers

BLACK IS THE NEW BLACK! SIX ISLES LAUNCHES NEW PACKAGING

7th September 2005

 Edinburgh, 7 September 2005: Six Isles is set to launch a re-packaged version of
its Pure Island Malt Scotch Whisky. The new design will be reversed to show
white writing on a predominantly black background, rather than the original
black writing on a white background. The distinctive gift tin will also now be
embossed.

 

Perhaps the biggest change for the
brand, however, will be the change in name. Under somewhat 'controversial' new
proposals by the Scottish Whisky Association, this Pure Malt will now be
described on the new label as a Blended Malt.

 

Iain Weir, Head of Marketing at Ian
Macleod Distillers Ltd, said, "We constantly review the packaging of all
our products to ensure that they have the greatest shelf impact possible. We
felt that, with the new SWA proposals likely to be coming into effect, the time
was right to make these changes to the packaging of Six Isles and we are very
pleased with the end result."

 

As the name suggests, The Six Isles
Island Blended Malt Scotch Whisky contains a Single Malt from each of the six
whisky producing islands of Scotland.
From Islay in the west to Orkney in the North, every distinctive style and
flavour has been brought together in this unique Island
blended Malt.

 

For more information or images contact:

Iain Weir

Head of Marketing

Ian Macleod Distillers Ltd.

t: 01506 852 205

iain@ianmacleod.com

 

-or-

 

Mary Porter

Profile Plus

t: 0131 554 6111

mp@profileplus.co.uk