Events

Ian Macleod Distillers Look East - Tfwa Asia Pacific 2009

16 March 2009, Broxburn;  Building on the success of its inaugural visit to Singapore last year, independent distillers, Ian Macleod Distillers Ltd, will once again be heading East to TFWA Asia Pacific in May (12-14), to showcase its comprehensive portfolio of new and existing award-winning travel retail brands. See Stand N31.

Expected to be Ian Macleod's most successful show to date, TFWA Asia Pacific will provide a solid platform for the company to introduce a wide selection of exciting new products to the Travel Retail community.

Ultra premium Glengoyne Highland Single Malt 40 Years Old and Chieftain's Springbank 40 Years Old will both be on display for the first time, accompanied by many other premium expressions including Glengoyne Highland Single Malt 14 Years Old litre, Smokehead 18 Years Old Extra Black and King Robert II Deluxe litre.

Led by Andy Lane, Director of Travel Retail, Ian Macleod Distillers' ambitious five-year sales and marketing strategy continues to gain momentum, with over a dozen new International and UK Travel Retail listings confirmed in recent months.

New stockists for a number of key brands include the UK's leading travel retailer, WDF operating several UK Travel Retail outlets including Gatwick and Heathrow. As well as Inflight Sweden, whose many customers include Air Finland, Thomas Cook Airlines, Malmo Aviation and Novair.

Other stockists confirmed include: P&O Ferries; Frihofnin ehf, Iceland; Brittany Ferries, PAC, Beruit; Dufry, Switzerland, Oman Sales & Services, Muscat and Gebr – Heinemann, Germany.

Iain Weir, Marketing Director at Ian Macleod Distillers commented:
"After such a positive response last year at TFWA Asia Pacific, it was an easy decision to attend again in 2009. We are currently two years in to our five-year sales and marketing strategy and I am delighted with the successful progress we are making.

Despite the current economic climate, our original strategic business objective of increasing Travel Retail sales from eight to ten percent of the overall business remains intact. It is a time to be brave and we are confident that developing our presence in strong emerging markets and investing in innovative and high quality products will play an integral part in our future success."

Both Iain Weir and Andy Lane look forward to meeting both trade customers and press at the Ian Macleod Distiller's Stand N31 at TFWA Asia Pacific, 12-14 May 2009.

Established in 1933, Ian Macleod Distillers is one of the largest and most widely respected independent family companies within the spirits industry. The award winning Ian Macleod portfolio, which includes Glengoyne, King Robert II, Langs and Smokehead, as well as gin, rum, and vodka, currently has combined total sales of more than one million cases, with 85% being exported to over 65 markets worldwide.


For further information visit:
www.tfwa.com

Ian Macleod encourages responsible drinking.
www.drinkaware.co.uk
www.scotch-whisky.org.uk


For more information contact:

Iain Weir
Marketing Director
Ian Macleod Distillers Ltd.
t: 01506 852205
e: iain@ianmacleod.com


Alison Liddy/Laura Campbell
Profile Plus
t: 0131 554 6111
e:al@profileplus.co.uk / lc@profileplus.co.uk